HQ · Agency operating system

An agency that moves
when you ask.

HQ gives your people and your agents the same operating context. Ask from Slack, review the decisions and keep the work moving.

Northstar Agency · Demo workspace
SAMPLE RECORDS
MONDAY · CONCEPT VIEW

Agency pulse

PipelineReviewSample status
Client recordsDemoNot live data
CapacityPendingSource needed
Owner decisionsSample queue
Approve prospecting briefConfirm market and review rules
GROWTH
Scope localisation requestOutside the sample signed scope
CLIENT
Friday delivery reviewNo owner decision in this example
CLEAR
H
Proposed prospecting runNot yet run

Research up to 300 public companies, apply the agreed fit criteria and prepare evidence for owner review. Do not send outreach.

Limit: 300Approval required
DEMO

Fictional records · no performance claim

Concept UI
GrowthDeliveryOperationsOne connected agency
The operating record

The business context
should survive the handoff.

Agencies lose time between specialist tools. A prospect becomes a client, a message becomes a task and a promise becomes delivery work. The context rarely travels with it.

HQ keeps the client, the commercial logic, the work and the agency capacity in one record. That gives people a clearer day and gives agents a safe place to work.

01

Growth

Find and win the right work.

Funnels, prospecting, sales, campaigns and conversion.

02

Delivery

Turn the promise into work.

Briefs, tickets, checks, commitments and active delivery.

03

Operations

Know what the agency can take on.

Resources, finance, process, sprints and weekly attention.

Product hypotheses

What HQ should make
possible for an agency.

Concept scenarios, not production results

The workflows below describe intended product behaviour using fictional records. HQ has not completed these runs, so this page makes no performance, efficiency or conversion claims.

HYPOTHESIS 02

Client request in Slack

Prepare a scope decision from the record.

# client_orchid · FICTIONAL MESSAGE

Can we add German localisation to Friday's delivery?

  1. 01Read the signed scope
  2. 02Check delivery and capacity
  3. 03Propose the change for owner review
HYPOTHESIS 03

Owner briefing

Return decisions with their sources.

SALES

Example proposal follow up.

DECIDE
CLIENT

Example request outside scope.

DECIDE
DELIVERY

Example work requiring no intervention.

CLEAR
01Today

A product concept and an interactive interface using fictional records.

02Next proof

A timed prospecting pilot with a documented manual baseline.

03Claim only after proof

Time saved, cost, qualification rate and commercial outcomes.

One system of work

From first signal
to finished work.

The agent layer is not another app for the team to check. It works through the same records, rules and approvals as the agency.

01

Build the growth system

Set the market, qualification rules, review points and outreach steps once. HQ carries every prospect through the same process.

Signal to pipeline
02

Keep client context intact

Requests, decisions, scope and commitments stay with the client record from the first conversation to the final delivery.

Request to decision
03

Run delivery with evidence

Briefs, tickets, checks and ownership stay connected. The team sees what changed and why it matters.

Brief to shipped
04

Put agents inside the work

Agents can research, prepare and propose. People approve the decisions that affect a relationship, a budget or a client promise.

Context to action

Alibaba Cloud integration path

Enterprise agents underneath.
Agency context on top.

HQ does not need to replace the agent runtime. It can expose agency records and approved actions to agents deployed through Alibaba Cloud Model Studio or AgentRun.

This is the proposed integration architecture for the competition concept. It is not presented as a completed production integration.

01
Ask from workSlack, Teams or HQ
03
Agents run on governed infrastructureModel Studio or AgentRun, with tools, skills and observability
04
People approve consequential workOutreach, scope, spend and client commitments

Agents do the preparation.

People keep the relationship.
BackgroundPrepared work
1Operating record

Designed for agency trust

Useful autonomy.
Clear authority.

01

Shared record

People and agents work from the same client, funnel and delivery context.

02

Checkable output

Every recommendation points back to the records and evidence used.

03

Explicit authority

Research can run alone. Outreach, scope and financial changes wait for approval.

A guided product story

See one agency
move through HQ.

Six connected moments using fictional data and real product logic.

Enter the product story